International Breweries Plc — AB InBev

Client

International Breweries Plc

Sector

Consumer brands

Status

Launching 2026

Overview

International Breweries Plc is the Nigerian subsidiary of AB InBev, the world's largest brewer. They make some of the country's most familiar beer brands — Trophy, Hero, Castle, and others. We're building their public brand platform: a single online home for the company and its portfolio, with age verification on the way in because the category requires it.

What we did

  • Designed and built the brand platform end to end
  • Individual pages for each beer brand in the portfolio
  • Age verification on entry, in line with Nigerian alcohol marketing rules
  • Content tools so the marketing team can keep the site current

Highlights

Launching in 2026
A single home for Trophy, Hero, Castle, and the wider portfolio
Built within AB InBev's global brand standards

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